So did Narendra Modi himself come up with the idea of the ‘Main bhi Chowkidar’ campaign? “Quite possible,” says Sinha, adding that back in 2014, when the Congress leaders looked down upon a chaiwala as a contender for the post of PM, they undermined him and attacked him personally. “They can work only if they manage to tap a strong consumer or voter insight and magnify it manifold. Of course, there has to be some truth in the ads also,” says a top executive of the advertising agency Vermmillion. Back then, our chaiwala campaign helped our party turn around the Congress attacks at the weaker sections,” says Sinha. Well-planned and well-executed ad campaigns can sway people’s opinions as we only react to what we see and hear. If not, as a wise man said, a bad product can meet its fate more rapidly by good advertising. People could be offered Rajya Sabha tickets etc.
The son replies that he is not the only one, and adds, “I am a chowkidaar of our society’s health,” even as he tells her that she should not wait for him and should have dinner. A campaign that is not rooted in a genuine valid voter issue is a waste.com is of the view that political advertising has only a limited role to play in the final vote count. On the other hand, when the campaign is bringing to the fore a sentiment that is underlying the public discourse, then it can work brilliantly.G..While Abhijit Avasthi does not wish to comment on how good or bad an ad is, saying it is always easy to pass judgments, the senior executive of a company says, “At a tactical level, the chowkidar campaign is an adequate comeback to the constant picking by Congress on issues. The campaigns are based on deep insights from the consumer/recipient of the message so that the communication connects with the consumer and the message delivery is more effective. If brand campaigns can get people to buy products, then ad campaigns definitely contribute to a party’s victory.Ambi M. However, a lot of unwarranted energy and money is being spent as it deflects from the larger core issues that currently face the nation.
“This as a whole would cost anywhere between `50 lakhs to `2. as a gift for the successful campaign. “Firstly, it gives a sense of responsibility and patriotism to every Indian and also urges one to be vigilant against thugs and looters of the country.15 a. Parameswaran, brand strategist and founder of Brand-Building.” And then follows the punchline — ‘Woh akela chal pada…’If the nation’s chowkidar Narendra Modi seems to be injecting high doses of emotion into his videos to appeal to the ‘sawa sau karod deshvasi’, Team Rahul Gandhi seems to stick to mostly rap videos where he counters Modi by saying, ‘chowkidar chor hai’. As we have seen, the famous US Presidential campaign worked wonders.”The Chowkidaar ChroniclesA mother calls up her doctor https://www.xtanchor.com/product/light-duty-fixings/saw-anchor.html son in his clinic and asks him when he will come home for dinner as it is already 12. “By nature, Congress leaders are born with a sense of entitlement and humiliate all weaker sections of the society. With one campaign, they have actually mobilised the entire nation and got them to stand behind the thought that everyone is now a chowkidar at some level or the other. Secondly, it calls for action against people who undermine the weaker sections of the society (for example, Congress undermined the chaiwala back in the 2014 elections) and thirdly, the campaign tells people about all aspects of good governance of the Narendra Modi government,”
says Sinha.Ask if such ad campaigns will help the party win elections, and the BJP leader describes it as a ‘cherry on the cake’ which he says adds to the performance of the government. “Are you the only doctor in town?” she asks him.The chowkidar campaign works at three different levels, explains BJP leader Tuhin Sinha. Sloganeering however, needs to be backed by sentiment mapping,” he explains, adding, “Like any other product or service brand, advertising can only help if your offer is intrinsically interesting to your consumer.From ‘Ab Ki Bar Modi Sarkar’ and ‘Chai pe Charcha’ back in 2014 to ‘Main bhi Chowkidar’, it is believed that this campaign can turn a Modi undercurrent into a tsunami.m. As a poor patient looks at the doctor with astonishment, he says, “Will the nation’s chowkidaar (Prime Minister Narendra Modi) work alone till late in the night?
I too am with him.5 crore per candidate and mind you, this is a very conservative estimate,” says one expert, adding, “In big campaigns, money to ad agencies is often paid in cash and in many cases, it is not about money alone.”Campaigning for success“Ad campaigns for parties are akin to brand building campaigns. “Modi government’s performance is before everyone to see and a good ad campaign which connects with people will be well received,” he says confidently
The son replies that he is not the only one, and adds, “I am a chowkidaar of our society’s health,” even as he tells her that she should not wait for him and should have dinner. A campaign that is not rooted in a genuine valid voter issue is a waste.com is of the view that political advertising has only a limited role to play in the final vote count. On the other hand, when the campaign is bringing to the fore a sentiment that is underlying the public discourse, then it can work brilliantly.G..While Abhijit Avasthi does not wish to comment on how good or bad an ad is, saying it is always easy to pass judgments, the senior executive of a company says, “At a tactical level, the chowkidar campaign is an adequate comeback to the constant picking by Congress on issues. The campaigns are based on deep insights from the consumer/recipient of the message so that the communication connects with the consumer and the message delivery is more effective. If brand campaigns can get people to buy products, then ad campaigns definitely contribute to a party’s victory.Ambi M. However, a lot of unwarranted energy and money is being spent as it deflects from the larger core issues that currently face the nation.
“This as a whole would cost anywhere between `50 lakhs to `2. as a gift for the successful campaign. “Firstly, it gives a sense of responsibility and patriotism to every Indian and also urges one to be vigilant against thugs and looters of the country.15 a. Parameswaran, brand strategist and founder of Brand-Building.” And then follows the punchline — ‘Woh akela chal pada…’If the nation’s chowkidar Narendra Modi seems to be injecting high doses of emotion into his videos to appeal to the ‘sawa sau karod deshvasi’, Team Rahul Gandhi seems to stick to mostly rap videos where he counters Modi by saying, ‘chowkidar chor hai’. As we have seen, the famous US Presidential campaign worked wonders.”The Chowkidaar ChroniclesA mother calls up her doctor https://www.xtanchor.com/product/light-duty-fixings/saw-anchor.html son in his clinic and asks him when he will come home for dinner as it is already 12. “By nature, Congress leaders are born with a sense of entitlement and humiliate all weaker sections of the society. With one campaign, they have actually mobilised the entire nation and got them to stand behind the thought that everyone is now a chowkidar at some level or the other. Secondly, it calls for action against people who undermine the weaker sections of the society (for example, Congress undermined the chaiwala back in the 2014 elections) and thirdly, the campaign tells people about all aspects of good governance of the Narendra Modi government,”
says Sinha.Ask if such ad campaigns will help the party win elections, and the BJP leader describes it as a ‘cherry on the cake’ which he says adds to the performance of the government. “Are you the only doctor in town?” she asks him.The chowkidar campaign works at three different levels, explains BJP leader Tuhin Sinha. Sloganeering however, needs to be backed by sentiment mapping,” he explains, adding, “Like any other product or service brand, advertising can only help if your offer is intrinsically interesting to your consumer.From ‘Ab Ki Bar Modi Sarkar’ and ‘Chai pe Charcha’ back in 2014 to ‘Main bhi Chowkidar’, it is believed that this campaign can turn a Modi undercurrent into a tsunami.m. As a poor patient looks at the doctor with astonishment, he says, “Will the nation’s chowkidaar (Prime Minister Narendra Modi) work alone till late in the night?
I too am with him.5 crore per candidate and mind you, this is a very conservative estimate,” says one expert, adding, “In big campaigns, money to ad agencies is often paid in cash and in many cases, it is not about money alone.”Campaigning for success“Ad campaigns for parties are akin to brand building campaigns. “Modi government’s performance is before everyone to see and a good ad campaign which connects with people will be well received,” he says confidently
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